05.17.13
Private Sales of Luxury Homes in Brevard
Pocket Listings on the Space Coast
According to the Reuters news service, the home market for those with high net worth incomes (HNWI) has remained surprisingly strong — even when there were dips in other sectors. Luxury homes are hot on the radar of those with the means to swing multi-million dollar purchases.
One listing tactic for the marketing of luxury homes — whether in Beverly Hills, Palm Beach, or here in Brevard — is the “pocket listing.” Pocket listings give the owners of luxury homes the ability to conduct a discreet, private sale by keeping it off the Multiple Listing Service. The most common reason my sellers opt to steer clear of the MLS is to give maximum leeway concerning general public knowledge of the offering. For some, maintaining control of public access to their domestic doings can be viewed as a business necessity. Instead of being exposed on the usual multiple-listing services, it’s marketed directly by their agent.
Selling luxury homes through pocket listings can also provide the homeowner and agent the maximum ability to vet potential buyers. Another advantage is for business people wishing to avoid upsetting customers or employees can avoid speculation that they may be leaving the area. For those who are wary of listing their luxury homes during a less than roaring market, a pocket listing leaves the door open to selling to the right buyer for an ideal price.
However, the same qualities that make pocket listings an attractive path to a discreet sale also carry a notable drawback. By their very nature, pocket listings could cut down the number of potential buyers — considerably cutting down the chances of reaching the best possible sale price. The key is to list with an agent with a proven track record in selling similar homes. They would have their finger on the pulse of who’s in the marketplace looking for a home like yours.
If you are looking to sell your home with little fanfare, call us to discuss your options and the pros and cons of each. Local luxury homes can sometimes be well served when they stay in the pocket!
Also, if you are a buyer and have can’t find what you’re looking for, contact us…we could have just what you’re looking for in our pocket.
